The success of a website is determined by the end users, meaning your customers. But when there are more than 400 million active sites, it is difficult to implement a UX (user experience or User Experience that is relevant and attention-grabbing. Let’s say the user decides what they think about your business within the first 5-10 seconds of landing on your site?
User experience is crucial to the success of a website, no doubt. At Raisis Software all of our design efforts put the user experience first.
While a few years ago, efforts were focused on loading speed, now sites need strategic plans so that the effectiveness and impact of content keeps users hooked.
What is user experience
When you enter a website, you want it to load quickly, to present the information you need in an attractive way, to be intuitive, to find what you want quickly, to look good… The fact is that users need an integrated experience. The better their experience, the more conversions your website will generate.
A user experience strategy involves identifying those features that have a major impact on the experience, which features are most accessed and why, when the user leaves the site, and how technology can fulfill all of these functions. In practice, all we do is combine your business goals with the needs of your users so that we address the right concerns when needed.
Google considers site speed as part of a site’s analysis, but speed isn’t the only factor that makes for a good experience. Over 20% of users say their biggest frustration is items not displaying correctly, errors, broken links, or items moving randomly.
So, no matter how well your site loads, it’s not enough to fulfill users’ efforts, let alone make them stick around.
How to improve user experience:
Most sites in our area miss the mark when it comes to a genuine user experience. A lot of effort by software companies is lost in creating layout and loading speed, losing sight of vital factors. So a lot of the user experience efforts we see are just the surface, with no real underpinning or conscious intent to improve.
What are we doing to improve your website UX?
At Raisis Software we analyze current website efforts to find out what works and what doesn’t and what are the priority changes.
Afterwards, we identify the specific objectives. Depending on the results we get in the previous step, we aim for large-scale changes to the features and functions of your website. We test and implement the right solutions, while analyzing and monitoring user feedback and site quality.
The impact of UX efforts and the results of the strategy will be seen in the site’s metrics and KPIs. For example, you will have more traffic on certain pages, increase the impact of email marketing campaigns, increase sales, and consumers spend more time on the site.
While it may be impossible to solve all UX issues, with a trained team behind you, your site will meet customer expectations and your business will be back on the path to sustained growth.
By regularly evaluating your current site conditions, you can streamline every action and increase your overall return on investment. Find out how we can improve your site and what services we provide by contacting us at hello@raisissoftware.com or at : 0741 178 064.
