Web development and UX represent two central concepts in the current digital era. Web development refers to the creation and improvement of websites to provide users with a functional and aesthetic interface.

Whether it’s about presentation websites, online stores, or complex platforms, it involves a combination of coding, design, and strategy to offer users the best possible experience.

On the other hand, UX or User Experience focuses on how users interact with those websites. From arranging elements on the page to how certain buttons or functions respond to interactions, UX ensures that users not only visit a site but also enjoy navigating it, having a pleasant and efficient experience. I have already written about this topic on the Raisis Software blog, and you can find additional details here: Blog :: Raisis Software

Anyone who has navigated online has probably experienced well-built websites and websites that leave much to be desired. But what are the main obstacles faced in this area, and how does it affect you, the entrepreneur who wants a website for their business?

Inconsistency in Website Design

What does inconsistent design mean? You can compare it to a story told chaotically, starting with the end and not presenting a logical narrative thread that makes you interested in the story or eager to learn more. Thus, the user can feel lost and confused. It’s like reading a book with mixed-up chapters.

In the digital field, inconsistent design can mean different colors for the same buttons or different font styles on the same page, creating confusion and reducing the user’s trust in the site.

Inconsistent design not only damages aesthetics but also the user’s trust in your brand. It’s like reading a book with missing or mixed-up pages – the story no longer makes sense.

Excessively Long Loading Time

In an era of speed, waiting seems like an eternity. When a site loads slowly, users may abandon visiting it and look for information elsewhere. Why? Because every extra second of waiting reduces the chances of conversion and user satisfaction.

In a world where everything moves quickly, waiting for a site to load can be a major turn-off. It delays access to information and can prompt the user to seek other sources.

Too Complicated Site Navigation

Do you remember the mazes in children’s books? Sometimes, navigating a website feels the same. If a user cannot quickly find what they are looking for, they may leave the site. Unclear structure and cluttered menus can be the main reasons for this. If a user cannot quickly find the desired information, they will give up searching.

Unoptimized Mobile Sites

Almost everyone has a smartphone today. Sites that are not optimized for mobile not only look bad on small screens but can also function incorrectly, affecting the user experience. In the era of smartphones, not having a mobile-optimized site is almost a sin.

A site that does not display correctly on a mobile phone deteriorates the user experience. The result? People don’t come back to your site a second time unless you are the only entrepreneur in the world selling the product or service they need.

Lack of Feedback

Imagine clicking a button, and nothing happens. Frustrating, isn’t it? A site that does not provide immediate feedback to the user can leave them in uncertainty, wondering if their action took place or not.

Communicating with the user is essential. That’s why it is crucial to address these issues seriously and ensure that the sites we build offer the best experiences.

What can we do to make your site work optimally?

A first step in solving these problems is adopting consistent design. From colors to fonts and style, everything must be consistent to create a homogeneous experience.

But consistency in design is not just about visual uniformity. It involves a strategic approach to ensure that every element of the website effectively communicates the brand’s message.

• Colors: Choosing and consistently applying a color palette induces a sense of familiarity for the user.
• Fonts: Correct and consistent use of fonts improves readability and the perception of professionalism.
• Graphic elements: Images, icons, and animations should have a uniform style and tone to avoid confusion. No one wants to wait too long for a site to load. Speed optimization on the site can be done easily through a few methods accessible to anyone:

• Image compression: Reducing file sizes without sacrificing visual quality.
• Temporary data storage to reduce loading time on subsequent visits.
• Reducing HTTP requests: Minimizing elements that require separate loading, such as scripts. When it comes to simplifying navigation, logical structures, efficient searches, and a visible menu are considered. Clear categories and subcategories that reflect user expectations and help users quickly find what they are looking for without navigating through many pages.

At Raisis Software, we create websites to please our client’s clients. User experience is the first factor we consider when working on the design of a site so that it invites visitors to emotionally invest in your business and, therefore, be loyal to your product.

A website should be like an open book. Just as we expect a book to have a clear table of contents, well-defined chapters, and numbered pages, we expect a website to offer easy navigation, structured content, and constant feedback. Think of unoptimized sites like books with missing pages or mixed-up chapters. Wouldn’t that be frustrating?