Darex Auto CRM

CRM based on Raisiscrm.eu that helps the company better manage its KPIs.

Introduction

Darex Auto is a complex CRM system, developed to optimize sales processes and customer relations in a car dealership that sells Dacia, Renault and Nissan vehicles. The project was designed to provide an intuitive and efficient platform for managing the entire sales cycle, from the first contact with the customer to the completion of the transaction.

Challenge

Before implementing the Darex Auto system, the car dealership faced a number of challenges, including:

Lack of a centralized platform: Information about customers, offers, and orders was scattered across various files and applications, making it difficult to access and analyze data.
Difficulties in tracking sales progress: The sales team lacked an overview of the sales process, making it difficult to identify opportunities and potential bottlenecks.
Poor customer experience: Customers faced delays in processing orders and difficulties in obtaining information about their progress.

Our solution

To address these challenges, we developed Darex Auto, a custom CRM system, with the following key features:

Intuitive and user-friendly interface: We paid special attention to the interface design, using clear visual elements and a logical information structure, to facilitate the use of the system by the sales team.
Complete sales cycle management: The system allows the management of all stages of the sales process, from the creation of a new prospect to the completion of an order, including the generation of personalized offers, stock tracking and issuing invoices.
Advanced customization: The system can be configured to adapt to the specific needs of the car dealership, allowing the customization of fields, reports and workflows.
Integration with third-party systems: Darex Auto can be integrated with other systems used within the company, such as accounting or management systems of stocks, to optimize the flow of information.
Data Analysis: The system provides a series of reports and analyses that allow the management team to obtain an overview of sales performance and identify opportunities for improvement.

Technologies Used

For the development of the Darex Auto system, we used the following technologies:

Frontend: React – a popular JavaScript library for creating dynamic and high-performance user interfaces.
Backend: NestJS – a powerful Node.js framework, which allowed us to build a scalable and easy-to-maintain backend.
Database: PostgreSQL – a robust and flexible relational database management system.

Results

The implementation of the Darex Auto system brought the following benefits to the car dealership:

Increased efficiency: The sales team can now handle more requests at the same time, reducing the time needed to complete a sale.
Improved service quality: Customers benefit from a better shopping experience, thanks to more efficient communication and more accurate order tracking.
Data-driven decision-making: The management team can use the data provided by the system to identify market trends, optimize inventory, and improve sales strategies.
Scalability: The system can be easily expanded to handle an increase in sales volume and number of users.

Conclusion

Darex Auto is a successful example of implementing a customized CRM system in a car dealership. By combining an intuitive interface with advanced functionalities, the system contributed to increasing efficiency and improving the quality of services offered by the company.

Notes:

Design and user experience aspects: We emphasized the importance of intuitive design and user experience, detailing how we used clear visual elements and a logical information structure.
Personalization and scalability: We highlighted the flexibility of the system, emphasizing the ability to adapt to the specific needs of the client and to expand to cope with business growth.
Technologies: We presented in detail the technologies used to develop the system, explaining the choice of each technology.
Concrete results: We quantified the results obtained as much as possible, presenting key performance indicators (KPIs) such as increased efficiency and improved quality of services.